Body Bliss hit Coachella in style this year! We were proud to help sponsor celebrity Katy Parry’s Footwear Easter Sunday Recovery Brunch during the first weekend of the Coachella Valley Music and Arts Festival. Held at a private estate, in Thermal, CA, on Sunday, April 16th, the colorful daytime event featured an exclusive pop-up debuting Katy Perry’s Footwear collection.
Guests re-fueled with a variety of wellness experiences, including vitamin elixirs, oxygen bars, reflexology massages, and of course, aromatherapy. In addition to Katy Perry’s close friends and business associates, the guest list included singer Adam Lambert, fashion designer Jeremy Scott, music producer Russell Simmons, and social media influencers and starlets.
Body Bliss “Alchemistas” greeted guests throughout the day, introducing them to the Aroma Design Bar and Intentional Aromatherapy App. Taken through a series of choices with the Intentional Aromatherapy App, each guest ended up with a unique custom essential oil blend in either a gemstone infused roll-on or an aloe face and body mist.
Our on-site team reports that there was positive energy in the air everywhere, and we were glad to maximize that with the Aroma Design Bar and App. In addition to giving something truly unique to Katy’s guests, we were able to refer them to our Spa Partners that offer this program.
The event producers were pleased to have sought out Body Bliss, as the Aroma Design Bar and Intentional Aromatherapy App proved irresistible. The intersection of technology, wellness and uber-personalization touch on several trends which appeal to the Coachella crowd.
If our success at Coachella is any indication, the future is bright for Body Bliss. As millennials embrace wellness as part of their everyday lifestyle, aromatherapy is being accepted as a valid therapeutic modality.